Nov 2, 2023
Welcoming Las Cruces, NM to the Casa Group

Steering Toward New Horizons in Las Cruces 

The Casa Auto Group’s legacy, deeply rooted in El Paso, TX, is taking a thrilling new turn. We’re ecstatic to announce the acquisition of Borman Autoplex in Las Cruces, NM, a trusted name in automotive retail since 1986. Located strategically on Boutz Road near the iconic I-10, this addition means our patrons now have access to a sprawling 20-acre inventory – one of the largest in the Southwest.

From Apollo 8 to the Autoplex: A Legacy Continues 

The Borman Autoplex, founded by the legendary Frank Borman – a former astronaut and the brave commander of the Apollo 8 Mission, the very first to orbit the moon – has been a symbol of commitment and innovation. Now, it joins hands with the Casa Auto Group, an embodiment of community service, values, and customer satisfaction.

Growing Roots, Scaling Heights 

With origins tracing back to 1969, when Wally Lowenfield founded what would blossom into Casa Ford Lincoln in El Paso, TX, Casa Auto Group has come a long way. Navigating through the highways of success, our journey saw milestones with the inclusion of Casa Nissan in 1984 and Casa Kia in 2016, followed by a slew of other prominent brands. Today, as we embrace the Borman Autoplex, our horizon stretches even further, covering 15 major automobile brands, underpinned by the promise of coast-to-coast delivery and complimentary delivery within 100 miles of any Casa location.

Committed to Communities: From El Paso to Las Cruces 

Being more than just an auto dealership, Casa Auto Group’s essence lies in its commitment to the community. From the bustling streets of El Paso to the picturesque landscapes of Alamogordo, our influence is evident through various sponsorships and unwavering support for charitable causes. Las Cruces, get ready to experience the warmth of the Casa family!

Reimagining the Future, Together 

Ronnie Lowenfield, Casa Auto Group’s CEO, encapsulates the excitement and vision of this expansion, “As we integrate Borman Autoplex into our rich tapestry, both existing and new patrons can expect an unmatched car buying experience synonymous with the Casa name.” This new chapter ensures that whether you’re cruising down the roads of Las Cruces or exploring the nooks and crannies of El Paso, you’re steering with the trust and reliability of Casa.

Casa Ford: Home to El Paso and Beyond 

For residents of El Paso, Las Cruces, and surrounding communities, our commitment remains as strong as ever. Whether you’re on the lookout for a new Ford truck, a versatile SUV, or a reliable pre-owned vehicle, Casa Ford stands as the beacon of trust. And while our inventory and outreach grow, our values remain the same.

Welcome to the “Home of the Nice Guys!” where every journey, be it on the sun-kissed roads of El Paso or the vibrant streets of Las Cruces, begins with trust, reliability, and an unwavering commitment to you.