Warriors in Pink


Ford Warriors in Pink® Program

Ford doesn't just build reliable, tough vehicles: it also builds bonds with community involvement and important movements. For this reason, Ford created the Warriors in Pink® program to help those diagnosed with breast cancer. This program was initially created to bring the breast cancer community together and support those who embody courage, commitment, and hope in the fight.Since 1993, Ford Warriors in Pink® has become a long-standing program that helps thousands of patients, survivors, and co-survivors affected by the disease each year.

 Ford Warriors in Pink® is constantly looking for improvement and to better help the breast cancer community by offering an active support system for anyone touched by breast cancer. Warriors in Pink® has dedicated $136 million to the cause and has donated 100 percent of the net proceeds.

How Ford Warriors in Pink® Helps

Some of our most significant contributions can be broken down into three areas. These three areas include: 

1) Rides to Treatment - Getting to and from treatment can be challenging and that's why Warriors in Pink® has teamed up with GoRide Health to provide complimentary rides to take a stressful aspect of treatment off your shoulders.

2) CharitySupport - Warriors in Pink® works with Susan G. Komen and The Pink Fund to provide grants that help patients with transportation needs or assistance with car payments.

3) Stylish Wear and Gear - When you buy Ford Pink Warriors® clothing and accessories, 100 percent of the net proceeds from the sale go to organizations that help support patients, survivors, and co-survivors. When you make a purchase, you can choose which organization to support at check out.

Who We Help

Ford Warriors in Pink® supports multiple breast cancer charities to cast a wide net in accomplishing our unique mission. Together, these organizations provide research, resources, and financial aid to those afflicted by the disease. Get involved today to make an impact in the fight to support the breast cancer community!



Susan G. Komen® is the world's largest nonprofit breast cancer organization, funding breast cancer research while providing real-time help to those facing the disease. If you choose Susan G. Komen at checkout, your purchase will help support transportation grants, research, patient support and more. Working with Ford Warriors in Pink®, Susan G. Komen is happy to put their resources to work to help warriors move.


Ford will donate 100% of the net proceeds from sales where the consumer chooses Komen as the selected organization at checkout on the fordcares.com website between January 1, 2019, and December 31, 2019, with a guaranteed minimum donation of $100,000.



While fighting for their lives, many breast cancer patients in active treatment are unable to work, and experience loss of income that can result in financial catastrophe. The Pink Fund provides up to 90 days of non-medical financial aid to cover basic cost of living expenses, such as health insurance, housing, car payments and utilities. When you choose The Pink Fund at checkout, your purchase will help provide transportation assistance through grants that assist patients with mobility needs and more - so that breast cancer patients can focus on healing and improved quality of life.


Ford will donate 100% of the net proceeds from sales where the consumer chooses The Pink Fund as the selected organization at checkout on the fordcares.com website between January 1, 2019, and December 31, 2019, with a guaranteed minimum donation of $250,000.



Make an Inquiry

  1. Casa Ford

    5815 Montana
    El Paso, TX 79925

    • Sales: (915) 779-2272
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Hours

  • Monday 8:30AM - 9:00PM
  • Tuesday 8:30AM - 9:00PM
  • Wednesday 8:30AM - 9:00PM
  • Thursday 8:30AM - 9:00PM
  • Friday 8:30AM - 9:00PM
  • Saturday 8:30AM - 9:00PM
  • Sunday Closed
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